Marketing, A Love Story by Bernadette Jiwa
I love Bernadette's writing! This is a short book that gave me a new perspective on marketing and mattering to my customers. I definitely recommend it!
This popular book is well-known for a reason. It is a must-read for those of us who have a lot on our plates and need help knowing when to say "no". It was a great reminder of being intentional with my time. "If you don't prioritize your life, someone else will." So many good nuggets of wisdom in this book!
Here are a few books recommended by a friend that I'd like to read next:
Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer
How to Talk to Anyone by Leil Lowndes
The 22 Immutable Laws of Branding by Al Ries and Laura Ries
What have you been reading lately?